{"id":226,"date":"2016-02-23T09:30:42","date_gmt":"2016-02-23T07:30:42","guid":{"rendered":"http:\/\/whiteducksoftware.com\/?p=226"},"modified":"2021-09-30T11:06:44","modified_gmt":"2021-09-30T09:06:44","slug":"on-product-lifecycles","status":"publish","type":"post","link":"https:\/\/whiteduck.de\/en\/on-product-lifecycles\/","title":{"rendered":"On Product Lifecycles"},"content":{"rendered":"<h2>On Product Lifecycles<\/h2>\n<p style=\"text-align: justify;\">Civil&nbsp;engineers usually work on projects (buildings), which upon&nbsp;completion&nbsp;will mostly live on (and possibly be admired) for years, decades even centuries. Software engineers usually work on projects (products)&nbsp;which upon&nbsp;completion (if they ever do) are mostly already old, deprecated and need to be rewritten&#8230;<\/p>\n<p style=\"text-align: center;\"><strong>If you are in software, you have to be&nbsp;aware of the fact that every product has a (relatively short) lifecycle.<\/strong><\/p>\n<p style=\"text-align: justify;\">After developing a product for several years, constantly adding functionality in order to please customers, salesmen, partners and developers, you reach a point&nbsp;after which&nbsp;every new feature takes longer and longer&nbsp;to implement.&nbsp;Why?<\/p>\n<ul>\n<li style=\"text-align: justify;\">complexity<\/li>\n<li style=\"text-align: justify;\">old technology\/framework<\/li>\n<li style=\"text-align: justify;\">dependencies, backward compatibility<\/li>\n<\/ul>\n<p>While you&nbsp;may survive this in the short term, it is unlikely to&nbsp;survive this in the long&nbsp;term. From a technological point of view, there is always a point from which is meaningful to rewrite the software.<\/p>\n<p style=\"text-align: center;\"><strong>As a CTO\/Product Manager, it is your responsibility to &nbsp;identify and&nbsp;acknowledge&nbsp;the end of a product&#8217;s lifetime.<\/strong><\/p>\n<p style=\"text-align: justify;\">Nevertheless, successful software companies are not only about technology. Rewriting the software is a gigantic task, that takes a huge amount&nbsp;of time and money. Besides technology, there is always the financial aspect: Is the company capable of rebuilding the software without going bankrupt? Depending on the market and company situation, there are many options:<\/p>\n<ul>\n<li style=\"text-align: justify;\"><strong>Rebuild<\/strong>: Healthy companies, with a wide customer range in growing&nbsp;markets,&nbsp;will consider this an inevitable investment in order to stay competitive<\/li>\n<li style=\"text-align: justify;\"><strong>Cash Out<\/strong>: It is a perfectly justifiable option, to consciously refrain from a software rewrite, due to the huge cost\/risk or shrinking market, or even lack of serious competitors. In such a case, development resources might have to to be&nbsp;redirected in&nbsp;keeping existing customers happy than adding new features in order to acquire new<\/li>\n<li style=\"text-align: justify;\"><strong>Wait and See:&nbsp;<\/strong>Wait until the &#8216;rebuild&#8217; approach becomes a worth considering&nbsp;option<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>On Product Lifecycles Civil&nbsp;engineers usually work on projects (buildings), which upon&nbsp;completion&nbsp;will mostly live on (and possibly be admired) for years, decades even centuries. Software engineers usually work on projects (products)&nbsp;which upon&nbsp;completion (if they ever do) are mostly already old, deprecated and need to be rewritten&#8230; If you are in software, you have to be&nbsp;aware of <a href=\"https:\/\/whiteduck.de\/en\/on-product-lifecycles\/\"> <\/p>\n<div style=\"color:#ff9900\">[&#8230;]<\/div>\n<p><\/a><\/p>\n","protected":false},"author":4,"featured_media":2832,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_tribe_events_control_status":"","_tribe_events_control_status_canceled_reason":"","_tribe_events_control_status_postponed_reason":"","_tribe_events_control_online":"","_tribe_events_control_online_url":"","footnotes":""},"categories":[],"tags":[70,62],"class_list":["post-226","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","tag-product-lifecycle","tag-product-management"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>On Product Lifecycles - white duck<\/title>\n<meta name=\"description\" content=\"If you are in sofware, you have to be aware of some important facts that we elaborated on in this blog post.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/whiteduck.de\/en\/on-product-lifecycles\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"On Product Lifecycles - white duck\" \/>\n<meta property=\"og:description\" content=\"If you are in sofware, you have to be aware of some important facts that we elaborated on in this blog post.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/whiteduck.de\/en\/on-product-lifecycles\/\" \/>\n<meta property=\"og:site_name\" content=\"white duck\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/whiteduckgmbh\" \/>\n<meta property=\"article:published_time\" content=\"2016-02-23T07:30:42+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-09-30T09:06:44+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/whiteduck.de\/wp-content\/uploads\/tv-629874_1920.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1462\" \/>\n\t<meta property=\"og:image:height\" content=\"695\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Dr. Ilias Michalarias\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@whiteduck_gmbh\" \/>\n<meta name=\"twitter:site\" content=\"@whiteduck_gmbh\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Dr. Ilias Michalarias\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/whiteduck.de\\\/en\\\/on-product-lifecycles\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/whiteduck.de\\\/en\\\/on-product-lifecycles\\\/\"},\"author\":{\"name\":\"Dr. Ilias Michalarias\",\"@id\":\"https:\\\/\\\/whiteduck.de\\\/en\\\/#\\\/schema\\\/person\\\/8ab1d892787c0fa9732dc581e679963a\"},\"headline\":\"On Product Lifecycles\",\"datePublished\":\"2016-02-23T07:30:42+00:00\",\"dateModified\":\"2021-09-30T09:06:44+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/whiteduck.de\\\/en\\\/on-product-lifecycles\\\/\"},\"wordCount\":343,\"commentCount\":92,\"image\":{\"@id\":\"https:\\\/\\\/whiteduck.de\\\/en\\\/on-product-lifecycles\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/whiteduck.de\\\/wp-content\\\/uploads\\\/tv-629874_1920.jpg\",\"keywords\":[\"Product Lifecycle\",\"Product Management\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/whiteduck.de\\\/en\\\/on-product-lifecycles\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/whiteduck.de\\\/en\\\/on-product-lifecycles\\\/\",\"url\":\"https:\\\/\\\/whiteduck.de\\\/en\\\/on-product-lifecycles\\\/\",\"name\":\"On Product Lifecycles - white duck\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/whiteduck.de\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/whiteduck.de\\\/en\\\/on-product-lifecycles\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/whiteduck.de\\\/en\\\/on-product-lifecycles\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/whiteduck.de\\\/wp-content\\\/uploads\\\/tv-629874_1920.jpg\",\"datePublished\":\"2016-02-23T07:30:42+00:00\",\"dateModified\":\"2021-09-30T09:06:44+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/whiteduck.de\\\/en\\\/#\\\/schema\\\/person\\\/8ab1d892787c0fa9732dc581e679963a\"},\"description\":\"If you are in sofware, you have to be aware of some important facts that we elaborated on in this blog post.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/whiteduck.de\\\/en\\\/on-product-lifecycles\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/whiteduck.de\\\/en\\\/on-product-lifecycles\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/whiteduck.de\\\/en\\\/on-product-lifecycles\\\/#primaryimage\",\"url\":\"https:\\\/\\\/whiteduck.de\\\/wp-content\\\/uploads\\\/tv-629874_1920.jpg\",\"contentUrl\":\"https:\\\/\\\/whiteduck.de\\\/wp-content\\\/uploads\\\/tv-629874_1920.jpg\",\"width\":1462,\"height\":695},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/whiteduck.de\\\/en\\\/on-product-lifecycles\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Startseite\",\"item\":\"https:\\\/\\\/whiteduck.de\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"On Product Lifecycles\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/whiteduck.de\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/whiteduck.de\\\/en\\\/\",\"name\":\"white duck\",\"description\":\"Your Partner for Microsoft Azure &amp; AI\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/whiteduck.de\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/whiteduck.de\\\/en\\\/#\\\/schema\\\/person\\\/8ab1d892787c0fa9732dc581e679963a\",\"name\":\"Dr. Ilias Michalarias\",\"url\":\"https:\\\/\\\/whiteduck.de\\\/en\\\/author\\\/dr-ilias-michalarias\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"On Product Lifecycles - white duck","description":"If you are in sofware, you have to be aware of some important facts that we elaborated on in this blog post.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/whiteduck.de\/en\/on-product-lifecycles\/","og_locale":"en_US","og_type":"article","og_title":"On Product Lifecycles - white duck","og_description":"If you are in sofware, you have to be aware of some important facts that we elaborated on in this blog post.","og_url":"https:\/\/whiteduck.de\/en\/on-product-lifecycles\/","og_site_name":"white duck","article_publisher":"https:\/\/www.facebook.com\/whiteduckgmbh","article_published_time":"2016-02-23T07:30:42+00:00","article_modified_time":"2021-09-30T09:06:44+00:00","og_image":[{"width":1462,"height":695,"url":"https:\/\/whiteduck.de\/wp-content\/uploads\/tv-629874_1920.jpg","type":"image\/jpeg"}],"author":"Dr. Ilias Michalarias","twitter_card":"summary_large_image","twitter_creator":"@whiteduck_gmbh","twitter_site":"@whiteduck_gmbh","twitter_misc":{"Written by":"Dr. Ilias Michalarias","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/whiteduck.de\/en\/on-product-lifecycles\/#article","isPartOf":{"@id":"https:\/\/whiteduck.de\/en\/on-product-lifecycles\/"},"author":{"name":"Dr. Ilias Michalarias","@id":"https:\/\/whiteduck.de\/en\/#\/schema\/person\/8ab1d892787c0fa9732dc581e679963a"},"headline":"On Product Lifecycles","datePublished":"2016-02-23T07:30:42+00:00","dateModified":"2021-09-30T09:06:44+00:00","mainEntityOfPage":{"@id":"https:\/\/whiteduck.de\/en\/on-product-lifecycles\/"},"wordCount":343,"commentCount":92,"image":{"@id":"https:\/\/whiteduck.de\/en\/on-product-lifecycles\/#primaryimage"},"thumbnailUrl":"https:\/\/whiteduck.de\/wp-content\/uploads\/tv-629874_1920.jpg","keywords":["Product Lifecycle","Product Management"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/whiteduck.de\/en\/on-product-lifecycles\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/whiteduck.de\/en\/on-product-lifecycles\/","url":"https:\/\/whiteduck.de\/en\/on-product-lifecycles\/","name":"On Product Lifecycles - white duck","isPartOf":{"@id":"https:\/\/whiteduck.de\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/whiteduck.de\/en\/on-product-lifecycles\/#primaryimage"},"image":{"@id":"https:\/\/whiteduck.de\/en\/on-product-lifecycles\/#primaryimage"},"thumbnailUrl":"https:\/\/whiteduck.de\/wp-content\/uploads\/tv-629874_1920.jpg","datePublished":"2016-02-23T07:30:42+00:00","dateModified":"2021-09-30T09:06:44+00:00","author":{"@id":"https:\/\/whiteduck.de\/en\/#\/schema\/person\/8ab1d892787c0fa9732dc581e679963a"},"description":"If you are in sofware, you have to be aware of some important facts that we elaborated on in this blog post.","breadcrumb":{"@id":"https:\/\/whiteduck.de\/en\/on-product-lifecycles\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/whiteduck.de\/en\/on-product-lifecycles\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/whiteduck.de\/en\/on-product-lifecycles\/#primaryimage","url":"https:\/\/whiteduck.de\/wp-content\/uploads\/tv-629874_1920.jpg","contentUrl":"https:\/\/whiteduck.de\/wp-content\/uploads\/tv-629874_1920.jpg","width":1462,"height":695},{"@type":"BreadcrumbList","@id":"https:\/\/whiteduck.de\/en\/on-product-lifecycles\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Startseite","item":"https:\/\/whiteduck.de\/en\/"},{"@type":"ListItem","position":2,"name":"On Product Lifecycles"}]},{"@type":"WebSite","@id":"https:\/\/whiteduck.de\/en\/#website","url":"https:\/\/whiteduck.de\/en\/","name":"white duck","description":"Your Partner for Microsoft Azure &amp; AI","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/whiteduck.de\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/whiteduck.de\/en\/#\/schema\/person\/8ab1d892787c0fa9732dc581e679963a","name":"Dr. Ilias Michalarias","url":"https:\/\/whiteduck.de\/en\/author\/dr-ilias-michalarias\/"}]}},"_links":{"self":[{"href":"https:\/\/whiteduck.de\/en\/wp-json\/wp\/v2\/posts\/226","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/whiteduck.de\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/whiteduck.de\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/whiteduck.de\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/whiteduck.de\/en\/wp-json\/wp\/v2\/comments?post=226"}],"version-history":[{"count":0,"href":"https:\/\/whiteduck.de\/en\/wp-json\/wp\/v2\/posts\/226\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/whiteduck.de\/en\/wp-json\/wp\/v2\/media\/2832"}],"wp:attachment":[{"href":"https:\/\/whiteduck.de\/en\/wp-json\/wp\/v2\/media?parent=226"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/whiteduck.de\/en\/wp-json\/wp\/v2\/categories?post=226"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/whiteduck.de\/en\/wp-json\/wp\/v2\/tags?post=226"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}