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In this webinar, we want to look at what it means for a software vendor to become a SaaS provider, change the existing business model and introduce new SaaS-oriented licensing models (such as consumption-based model). We want to illustrate this with experience from many solution assessments that we have carried out with software manufacturers. Using examples with a cloud-based licensing solution, we also show the design and testing of new license models as well as the generation of insights into user behavior.


Markus Sümmchen (CEO & Founder white duck GmbH)

Ilias Michalarias (Business Analyst & Co-Founder white duck GmbH)

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